The Art of Meaningful Design & the Future of Swiss Watches With Hakim El Kadiri of ELKA Watch Co.

This week on SUPERLATIVE, aBlogtoWatch founder, Ariel Adams, is joined by Hakim El Kadiri, founder of ELKA Watch Co., for a conversation about meaningful watch design, the importance of storytelling, and the future of Swiss watchmaking. Ariel and Hakim explore the creative process behind an upcoming ELKA Watch Co. collaboration celebrating aBlogtoWatch's 20th anniversary, including the inspiration behind its unique tree-ring dial and its connection to Swiss history. They discuss what makes a watch truly special, why emotional connections matter more than brand prestige, and how thoughtful design can create something that resonates with collectors beyond its price tag. The conversation also examines the challenges facing the Swiss watch industry, from rising prices and shifting consumer expectations to the growing influence of independent watchmakers. Hakim shares his perspective on how smaller brands are filling gaps left by major manufacturers, the importance of maintaining the value of Swiss-made watches, and his experiences working within the industry. Ariel and Hakim also discuss the changing landscape of watch retail, the benefits of connecting directly with customers, and why the future of independent watchmaking may require a fresh approach to distribution and the traditional retail model. Check Out ELKA Watch Co.: Website - https://www.elkawatch.ch/ Instagram - https://www.instagram.com/elkawatchco/ Stream SUPERLATIVE wherever you get your poddcasts: - http