ASICS Institute of Sport Science | Episode 1 | Human Centric Design

Established in 1985, the ASICS Institute of Sport Science never stops asking questions about valuable products and services. The pursuit of human-centric design for ASICS has a strong base with ONITSUKA Co., the precursor of ASICS led by founder Kihachiro Onitsuka in 1949. Kenichi Harano, Senior General Manager of ASICS Institute of Sport Science dives into human-centric design. Meticulous study of athletes’ movement, quantification and listening to what athletes say about themselves is essential to research and development. All athletes want to control their movements with greater force, speed and precision. We listen, using our technology when developing products to design and give shape to these goals. This is how we take human-centric design to the next level. This is what drives us to develop ASICS shoes, apparel and equipment for every athlete. This unchanging research philosophy for ASICS evolves and deepens with our sports tech. To focus on human-centric design at ASICS, we’re also researching universal design to meet more consumer needs and deliver the benefits they want, drawing our design inspiration for ASICS shoes from a complex analysis of movements and actions. ASICS Institute of Sport Science research and development process begins with human-centric design. It starts with the rigorous analysis of human movement, followed by using computer simulation to design the structure and the materials of ASICS shoes. Then, we have athletes actually wear the ASICS ru