Art by Ian Berry. Denim by Pepe Jeans

The heart of Pepe Jeans London is denim. It goes without saying. And it’s at the heart of artist Ian Berry’s work, too. “I basically use denim as my paint,” describes the artist, who’s made a career out of turning jeans into works of art, sifting through their very many shades to create a tonal palette that brings to life ordinary scenes into extraordinary indigo-incarnated vistas. The collaboration between the artist and Pepe Jeans, it is simply is the perfect fit. Enjoy Berry’s work at the brand’s flagship stores and headquarters in Soho Square and don’t miss the artist’s next exhibition: SUBSCRIBE http://www.youtube.com/subscription_center?add_user=pepejeanstv SHOP THE COLLECTION http://www.pepejeans.com/en_gb/new-collection To discover more from the campaign, or to shop Pepe Jeans, visit http://www.pepejeans.com To follow Pepe Jeans on Instagram https://instagram.com/pepejeans/ To follow Pepe Jeans on Facebook https://www.facebook.com/PepeJeans To follow Pepe Jeans on Twitter  https://twitter.com/pepejeans