The Story of Scent Ep.2 - The IFF SCENTCUBE™️ Algorithm | Charlotte Tilbury

Darlings, let's get into ALL the DETAILS! For the next instalment in my series DECODING the story behind my NEW! Fragrance Collection of Emotions, we're talking fragrance ingredients and the IFF SCENTCUBE™ ALGORITHM! 📈 🧬 It's an INCREDIBLY powerful tool that analyses more than 40 years of CUTTING-EDGE RESEARCH + data to give perfumers INNOVATIVE ingredient combinations known to enhance specific emotions! 💖 Working with the FABULOUS scientist Celine Manetta using this MAGIC, we were able to identify the PERFECT combination of notes across to create my 6 NEW! fragrances to boost feelings of SEDUCTION, ❤️‍🔥 LOVE, 💗 ENERGY, 🌿 SERENITY, 🪷 HAPPINESS, ☀️ + EMPOWERMENT!!! 🔮 Don't forget to SUBSCRIBE so you don't miss the next episode of The Story of Scent, darlings! - http://www.youtube.com/@CharlotteTilbury?sub_confirmation=1 How do you want to feel today? Shop fragrance: https://www.charlottetilbury.com/products/perfume Watch more: https://youtube.com/playlist?list=PL9WjqNUaue6bg0qboTY1GIz5MiwDqhqyB&si=mzb_OYrP_zNAjrMi Find your perfect scent with my Fragrance Finder: https://www.charlottetilbury.com/fragrance-finder #CharlotteTilbury #CharlottesCollectionOfEmotions IFF SCENTCUBE™ is a trademark of International Flavors & Fragrances Inc.