S2 EP 5 Style of Living Episode ft. Anita Lal

Good Earth is one of India’s most well recognised ‘Style Of Living’ brands which brings Indian crafts and age-old luxuries into your modern home today. Join me in conversation with the founder, Anita Lal, on her process and her relationship with culture, technology and nature. 0:00 Introduction 2:06 The Birth of Good Earth 4:33 Design Inspiration 8:18 Clothing at Good Earth 9:51 Indian Fragrances 11:54 Sitara in Himalayas 16:32 AL's Childhood 19:37 Adding Relevance (Ahmetiyat) 22:45 Advice on Starting a Brand 26:24 Good Earth's Mugs & Dinnerware 28:02 Van Vaibhav 29:32 Indian Brand Recommendations 31:45 Authenticity & Intentions 34:11 Top Travel Destination Picks