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Introducing - Our Friendship Watch with Unimatic

Oct 25, 2025 · 8K views

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DescriptionTo commemorate two major milestones, 15 years of The Armoury and 10 years of UNIMATIC, the two brands reunite to unveil the Modello Cinque U5S-TA2 “10.15”, a timepiece that embodies their shared devotion to craftsmanship, timeless design, and understated sophistication. A note from The Armoury’s founder, Mark Cho - More
To commemorate two major milestones, 15 years of The Armoury and 10 years of UNIMATIC, the two brands reunite to unveil the Modello Cinque U5S-TA2 “10.15”, a timepiece that embodies their shared devotion to craftsmanship, timeless design, and understated sophistication. A note from The Armoury’s founder, Mark Cho - The Armoury and UNIMATIC had a very successful collaboration called the Blu Notte a few years ago. Elliot, my design partner, and I thoroughly enjoyed working with UNIMATIC's founders, Giovanni Moro and Simone Nunziato, and their team due to their exceptional design sense and positive collaborative attitude. Since then, we have been regularly exchanging ideas about what a future project could look like. During a conversation I had earlier this year with Giovanni, I found out that not only was UNIMATIC reaching its 10th anniversary, but he was also not intending to highlight this special milestone. I, on the other hand, was planning all sorts of nonsense for The Armoury's 15th anniversary. We had been discussing some geometric designs in red and white, so I suggested we nominate this design to be a tribute to the progress our companies have made. The main motif of the dial, a red checkerboard-esque pattern, is evocative of classic racing dials. Some might think of it as a finish line, but to me, it is a lap marker. The journeys of UNIMATIC and The Armoury have no endpoint. There have been and will be plenty of challenges to overcome, along with many successes to

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