Peak Performance | 40 years

In 1986, in the mountain town of Åre, Sweden, two skiers shared a chairlift conversation about ski clothing and a simple frustration: no-one was making the gear they actually wanted to wear. They made the bold decision to create it themselves. Their vision was clear: technical ski wear capable of withstanding Åre's unpredictable mountain conditions, combined with a clean, distinctive design that felt as good as it performed. The result was Peak Performance, a brand built on bold thinking, progressive design and a distinctly Swedish spirit that continues to define us today. As we celebrate our 40th anniversary, we look to the future by revisiting some of our collection icons, but packed with the latest technical innovations, including the R&D Long GORE-TEX Jacket, Helium Jacket, Reversible Frost and more. A collection inspired by four decades of innovation, crafted for the next generation of skiers and adventurers. Introducing the 40th Anniversary Collection: https://www.peakperformance.com/se/sv/40th-collection #PeakPerformance