Mat Vlasic on Creating Kanye West's Concert Tour Merch | WWD

CEO of Bravado Mat Vlasic on creating concert tour merchandise for Kanye West and what it was like growing up in the music industry. Subscribe to WWD's YouTube channel here: http://bit.ly/WWDYTSubscribe Bravado has managed to elevate music merchandise and that was always the goal for Mat Vlasic, the company’s chief executive officer who grew up in the music business — his mother, Marsha Vlasic, was — and still is — a rock agent. For Vlasic, the turning point was when Barneys said yes to Justin Bieber’s Purpose Tour collection, which drew a wide swath of fans, but Vlasic still sees a lot of untapped opportunities within the music merchandise space. He spoke to WWD’s editorial director James Fallon on how he matches designers with musical artists, who is buying the most music merchandise and what prevents them from working with larger brands and retailers. Read More: https://bit.ly/2wdg22T CONNECT WITH WWD Web: http://wwd.com/ Facebook: http://bit.ly/WWDFacebook Twitter: http://bit.ly/WWDTwitter Instagram: http://bit.ly/WWDInstagram Newsletter: http://bit.ly/WWDNewsletters ABOUT WWD The first in fashion. For over 100 years, WWD has been the voice of authority in the global women's and men's fashion, retail and beauty communities and the consumer media that cover the market. Fashion. Beauty. Business. Video Editor: Zack Blomquist Photos: Courtesy, Rex/Shutterstock