$700 Jeans?! Why "Aizome" Denim (Might Be) Worth It

* Full article: https://stridewise.com/tanuki-aizome-jeans-review/ * See the jeans: https://tanukijapan.com/jeans/aht-18oz-shoai-arashi-high-tapered-jeans.html * 7 Reasons Japanese Jeans Are So Expensive: https://stridewise.com/why-is-japanese-denim-so-expensive/ * My original Tanuki "Kaze" denim review: https://www.youtube.com/watch?v=dFekEzrPywY Yep, $700 jeans — OK, they're $660, but $700 sounds better — why would anyone pay that much for denim? You might be surprised to learn that Tanuki's "aizome" jeans sell out lightning fast, because there are scores of customers that revere the skill and materials required to produce this fabric, as well as the aesthetics of the fabric itself. In this video, a representative of Tanuki explains the "why" behind aizome. 00:00 Intro 00:30 Why Japanese jeans are expensive in general 01:48 How I got these aizome jeans 03:09 Tanuki's AHT fabric 07:22 The Japanese indigo dye 08:06 The Aizome dyeing technique 13:43 Wrapping up #aizome #aizomejeans #tanukijeans