How To Dye Your Hair at Home for Rich & Glossy Color Using L'Oréal Paris Féria Permanent Hair Color

Want to dye your hair at home and get rich, salon-worthy color without the salon price tag? In this hair color tutorial, Genelle Seldon walks you through every step of dyeing your hair with L'Oréal Paris Feria #40 Espresso — a permanent hair dye with multi-faceted shimmering color, 3X highlights, and a built-in Bonding Care Complex conditioner for a deep, glossy, espresso brown result. Whether you're a first-timer or a box dye regular, Genelle breaks down exactly how to mix, apply, and rinse the Feria formula for full, even coverage from roots to ends — plus how to style your freshly colored hair for a sleek, luminous finish. Shop the look: - Feria Permanent Hair Color in #40 Espresso – Deeply Brown https://www.lorealparisusa.com/hair-color/permanent/feria-40-deeply-brown?utm_source=youtube&utm_medium=social&utm_campaign=youtube_seo&utm_content=feria_hair_dye_tutorial 0:00 Intro & what's in the kit 0:30 Prep your space & section your hair 1:00 Mix the color 1:35 Protect your skin & apply 2:20 Timing: roots vs. ends 2:40 Rinse & condition 3:05 Power Shimmer Conditioner 3:25 Style your hair 3:45 The final results 4:00 Color care tips Learn more about L'Oréal Paris permanent hair color: https://www.lorealparisusa.com/hair-color?utm_source=youtube&utm_medium=social&utm_campaign=youtube_seo&utm_content=feria_hair_dye_tutorial Like this video and subscribe to our YouTube channel for hair color tutorials, product guides, and beauty tips from L'Oréal Paris!" Subscribe