New Emma Willis Collection: What I've Learned Designing Clothes | Next

Ahead of launching her second range as a designer with Next, #EmmaWillis opens up about what she's learned from designing clothes. From creating clothes for every shape and skin tone to appreciating just how far ahead a designer has to look, she shares her experience of bringing the Summer 2019 capsule collection to life. Working on this new collection and with an eye on others in the future has really shown Emma just how important looking ahead is in the world of fashion - even for her work on her seasonal Next collections, never mind those who have made fashion design a full-time career. The new collection features summer-suitable swimwear, beachwear, nightwear and light tailoring in a bold late-summer colour palette of vibrant oranges and earthy tans, peppered with bright prints. Each collection is its own experience - no less a test than her first collection, but Emma believes it's important to take on new challenges even when they can be "overwhelming"! Watch on to see snippets of the photoshoot in Cape Town, and discover what Emma has learned about taking inspiration from materials everywhere, working closely with the team at Next - designing not just for herself, but a range that she hopes includes something for everyone. NAVY ORANGE ANIMAL SHIRT DRESS £42 https://www.next.co.uk/g232s2#307337 CAMEL UTILITY JUMPSUIT £58 https://www.next.co.uk/g234s1#609606 BLUE/WHITE STRIPE SHIRT £28 https://www.next.co.uk/g234s3#585155 WHITE CULLOTES £38 https://www.next.co.