JW Anderson | Women's Spring Summer 2024

Putting playfulness in pragmatism And pragmatism in playfulness. Clothes meant to be used, misused and toyed with. The everyday, and the out there. Proportions that shrink, curve, tilt, expand. Clarity and purposefulness, with a crafty bent. The hoodie, the perfecto, the bomber jacket, the blazer; the trousers, the cargo trousers, the shorts; the minidress, the dress. Padded, knotted, exploded; crocheted, molded, draped. A sense of plainness that is not so plain. Of function with the oomph of play. Credits: Creative Director: Jonathan Anderson Styling: Benjamin Bruno Music: Pascal Moscheni Casting: Ashley Brokaw Hair: Anthony Turner Make Up: Lynsey Alexander Show Production: Holmes Production Video Director: Titre Provisoire