Onitsuka Tiger Spring Summer 2023 Collection

#OnitsukaTiger #OnitsukaTigerSS23 www.onitsukatiger.com The theme of Onitsuka Tiger Spring Summer 2023 Collection is Japanese minimalism. Under the direction of creative director Andrea Pompilio, this collection combines innovative forms with heritage and expresses the pinnacle of beauty through a subtractive aesthetic that strips away what is not necessary. The theme is continued in the campaign visuals, which sublimate minimalism by contrasting multiple juxtaposed elements, such as silhouettes and space, sky and building colors, and geometric backgrounds and spheres. Furthermore, the gigantic ball that suddenly appears like an installation is even artistic.