Bikepacking Field Test: Iceland

Merging precision bike design with our trekking heritage, Hoja is built for riders who blend exploration, endurance and the simple joy of riding. The new Hoja gear for spring and summer 2026 was first tested by adventure cyclist Sarah Swallow while bikepacking Iceland. Using some of the earliest prototypes in the country’s varied terrain and conditions made it clear to our innovation team which details in each product needed to change – and how. Field testing the Hoja equipment at every stage of development ensures it lives up to the Fjällräven biking philosophy: pack the essentials, stay out longer, and connect more deeply with the world as you move with it. In Hoja you’ve got the cycling equipment you need to ride out and stay out – from short gravel escapes to multi-day adventures long after the pavement runs out.