Why Your Expensive Bag Ships in a Giant Box [PACKAGING THEATER]

Week 24 from Ubrique, and a lot happened. I found a leather sample from my favorite Tuscan tannery... and it might be the worst leather I've ever touched. I also got my hands on a suede article, unlike anything I've seen before. And I couldn't stop thinking about the box Jacquemus shipped their bag in. This is the beginning of a new series: a field journal of life in the leatherverse. Every week, a few threads, captured as they happen. Let me know at the end if this format works for you. --- CHAPTERS/TIMESTAMPS 0:00 – That Jacquemus Box Can't stop thinking about it 0:20 – Week 24 Begins in Ubrique A field journal of life in leather 1:17 – Weekly Planning Session The threads I'm chasing this week 1:43 – Pattern Making with My Patronista Learning what I can before leaving Ubrique 4:04 – What I Learned from Anya Key pattern making principles I've never seen digitally 4:34 – The Worst Leather from My Favorite Tannery Found this nightmare hiding in my cutting unit 5:31 – Aniline vs Finished Leather Why some tanneries should stick to what they know 6:18 – Poşet Bag Delivery Update Thousands of customers finally getting their bags 6:57 – A Suede Unlike Anything I've Seen Long fibers, bleached tips, and a shedding problem 8:39 – The Experiment Continues Making a bag with it anyway 9:02 – A Friend's Workshop in Crisis What happens when brands slow down 9:40 – Helping Tell His Story Breaking free from brand dependency 10:15 – The Jacquemus Box Rant Measuring exactly how