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BR-X2 TOURBILLON MICRO-ROTOR - Bell & Ross

Sep 21, 2017 · 9.2K views

In this video

Format
Campaign
Category
Watches
Materials & techniques
steelsapphiremovement design

Tags by FashionTube, read from the title and description. They are not YouTube categories.

DescriptionGiven just three words to define a watch, they would undoubtedly be “case, movement, dial”. If would be difficult, if not impossible, to miss out any one of these elements. However, true innovation lies in questioning certainties and exploring brand new paths. This is exactly what Bell & Ross did when designing its neMore
Given just three words to define a watch, they would undoubtedly be “case, movement, dial”. If would be difficult, if not impossible, to miss out any one of these elements. However, true innovation lies in questioning certainties and exploring brand new paths. This is exactly what Bell & Ross did when designing its new BR‐X2, where the case and movement form a single element. How? When designing a case from steel and sapphire (a highly technical material which is exceedingly difficult to work with), Bruno Belamich, the brand’s creative director, came up with a utopian idea: “Fusing the case and movement into a single component to make the case disappear, leaving only the movement visible.” See more : https://goo.gl/vp6xcB Instagram: https://www.instagram.com/bellrosswatches Facebook: https://www.facebook.com/BellRossWatches/ Twitter: https://twitter.com/BellRossWatches

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