Why L’Oréal’s Investment in Jacquemus Could Redefine Luxury Beauty

Jacquemus has inked a long-term license with the French beauty giant L’Oréal, which has also taken a minority stake in the business. Follow me on Twitch: https://www.twitch.tv/fashionroadman My E-Book: https://www.thefashionarchivemag.com/shop Patreon: https://www.patreon.com/fashionroadman Spotify: https://open.spotify.com/show/30khAeSML8vrmhrbCL86Ca Join My Fashion Discord: https://discord.gg/vW6vMz2eHq Website: https://www.thefashionarchivemag.com/ Social Media: https://linktr.ee/fashionroadman Join this channel to get access to perks: https://www.youtube.com/channel/UCVmPyrwjL0wepDhmvgzlOcA/join ___________________ MORE INFO Jacquemus is moving into beauty, with backing from one of the industry’s biggest players. French cosmetics giant L’Oréal has taken a minority stake in the buzzy French brand, underpinning a long-term beauty partnership announced Friday. The financial terms of the deal were not disclosed. Jacquemus’s charismatic founder and designer Simon Porte Jacquemus has carefully guarded his brand’s independence since its founding in 2009, but flagged last year that he was looking for a minority investor to help the label grow. Jacquemus is one of fashion’s best-known names, especially among young Gen-Z consumers. The brand grew steadily in the wake of the pandemic, with sales exceeding €270 million ($290 million) in 2023. But in an increasingly choppy luxury market dominated by conglomerates, the designer felt a deep-pocketed backer was needed to push the bu