The Beauty Authority: Aditya Madiraju on Inclusivity and Beauty’s Blind Spots

The beauty industry has come a long way, but according to content creator Aditya Madiraju, there are still major gaps hiding in plain sight. In this episode of The Beauty Authority, Tatiana Bido sits down with the TikTok creator known for his candid, no-filter takes on products, shade ranges and inclusivity. From calling out undertone inconsistencies to explaining why “neutral” isn’t really neutral, Adi breaks down where beauty still gets it wrong, and what brands need to focus on next. If you’ve ever struggled to find your shade, questioned a viral trend or wondered what’s actually worth buying, this is the conversation. Watch by section: 00:00 – Intro 00:42 – From finance to full-time beauty creator 02:48 – How shade gaps still exist 05:44 – Brands getting it right right now 07:35 – Men in beauty and industry perception 13:38 – Products he swears by 14:30 – The most common makeup mistake Hosted by Tatiana Bido, Director of Aesthetic Content, NewBeauty. #TheBeautyAuthority #AdityaMadiraju #BeautyIndustry #InclusivityInBeauty #MakeupTrends #ShadeRange #TikTokBeauty #NewBeauty