Studying Fashion Ep 5 – Why Studying Beauty Marketing Makes Sense Today

Beauty is no longer a side category in fashion and luxury. It is one of the most strategic and resilient areas of the industry. In this episode of Studying Fashion, we talk with Luca D’Elia, Professor of Fashion Luxury Marketing at Accademia Del Lusso, business consultant, and author of 'Beauty and Wellness Management'. Starting from the concept of the lipstick index, the conversation explains why beauty continues to grow even in times of economic uncertainty, how it represents a form of accessible luxury, and why beauty has become a key strategic asset for fashion and luxury brands. 🎥 Watch the full episode to understand the evolving relationship between beauty, fashion, and luxury — and why this field offers growing opportunities today.