31 LE ROUGE. An object of design – CHANEL Makeup

The first lipstick to be presented in a square, faceted glass case, new 31 LE ROUGE is a true technical feat. Like a diamond, the gleam of the metal reflects off the glass sides, which are set with a golden-hued metal ring. CHANEL employed all of its expertise in high perfumery to overcome the challenges associated with creating a glass lipstick case that is both exceptionally thin and extraordinarily durable for a product of its kind, a process that took 4 years to complete. #31LeRouge #CHANELMakeup #CHANELBeauty ➺ For more videos, subscribe to our channel : /@chanel Go to our website: https://www.chanel.com/ ► Find us also on: http://instagram.com/chanelofficial http://instagram.com/chanel.beauty http://www.facebook.com/chanel