Why Gucci, Dior & Louis Vuitton Are Becoming So Divisive

The cruise shows are here and boy are people not thrilled about them. Chanel, Dior, Louis Vuitton, and Gucci all released runway collections with reception ranging from tepid amusement to straight up rage. But I think in being so divisive, these shows are revealing that the creative directors are trying something different, even if isn't loved by all (or even... most). I noticed some overarching trends between these shows, some common threads that possibly reveal where the industry is going in general. Additionally, I wonder if the somewhat dark tone of Gucci and Dior reflects the current mood of consumers. Dark clothes for dark times. I know I'm a contrarian, but I mostly liked it. I especially think Gucci is actually making a lot of smart moves. But what do you guys think? Is there something there? Or are these shows ultimately turning you off? Gucci Cruise 2027: https://wwd.com/fashion-news/shows-reviews/gallery/gucci-cruise-2027-1238957205/ Louis Vuitton Cruise 2027: https://wwd.com/fashion-news/shows-reviews/gallery/louis-vuttion-cruise-2027-1238975341/ Dior Cruise 2027: https://wwd.com/fashion-news/shows-reviews/gallery/dior-cruise-2027-collection-all-looks-runway-show-photos-1238953647/ 00:00 - Intro 01:43 - Current State of Gucci Thoughts 08:51 - Gucci Cruise 2027 Looks Review 13:42 - Runway Shows and Gucci's Commercial Viability 14:35 - Jonathan Anderson's Dior 16:40 - Dior Cruise 2027 Looks Review 19:40 - Hollywood Fatigue 20:18 - The Darkness - What It