G-Star presents: Homegrown Denim

At G-Star we’re dedicated to pushing the limits of how denim is made, used and worn. As the base material for denim, cotton means everything to us. ‘Homegrown Denim’ is a pioneering experiment that explores the use of greenhouse-grown cotton to reduce the environmental footprint of cotton farming worldwide. It's all part of our mission to make the best denim possible. This starts with where and how cotton is grown and follows right through the supply chain to the final product: G-Star denim jeans. Find out more and download the full report at www.g-star.com/homegrown-denim