1998 - 2018 - DREAM TOMORROW

20. The age when anything is possible... To mark its twentieth birthday, Maje is celebrating yesterday to reinvent tomorrow, setting this symbolic turning point on course for the future. The brand plunges us into a creative and allegorical world, respecting all the values which have shaped its course from the very beginning. By showcasing a new generation of artists, photographers, painters and video-makers, Maje has given them the freedom to write the next chapters in the brand’s story. The photographer, Thurstan Redding, illustrates the theme of friendship against the backdrop of the Ouzoud waterfalls in the Moyen Atlas. Parisian identity and family life are featured in a series of intimate and spontaneous photographs by Mark Peckmezian. Finally, ‘Love’ as illustrated by the photographer Coco Capitan whose images are exhibited alongside the paintings of Frances Wilks. A tribute to Maje woman – a woman who reinvents herself again and again. This unconventional, radiant and urban woman is seductive and connected to the world. She is here embodied by Yasmin Wijnaldum, the muse of this exciting new campaign. This naturally sensual and sultry beauty with azure blue eyes also celebrates her 20th birthday this year. Videos by Simon Cahn. #Maje20years