How to Make White Eyeshadow Pop Without Looking Chalky | Makeup Tutorial | Elena Rachitskaya

In this white eyeshadow makeup tutorial, I’m sharing my professional techniques for creating an icy, cool-toned eye look that still feels soft and wearable. You’ll learn how to choose the right shade of white, build pigment in layers, create contrast with deeper eyeshadow, and use bronzer and brightening powder to tie the entire makeup look together. I’ll also show you how I adapt the placement for hooded eyes, brighten the inner corners, create a lifted eye shape, and balance dramatic white eyeshadow with glowing skin and cool-toned milky lips. 00:00 White eyeshadow that actually pops 00:18 Creating a glowing, slightly tanned base 01:13 Correcting blue under-eye circles 01:42 Soft blush that won’t compete with the eyes 02:01 Cool-toned milky lip combination 02:47 Exploring the cool-toned eyeshadow palette 03:22 Building a lifted eye shape 04:13 How to make white eyeshadow look vibrant 05:34 Blended eyeliner and natural mascara 06:59 Connecting the eye makeup with bronzer 07:39 Brightening powder and color correction 09:18 The finished white eyeshadow look PRODUCTS USED IN THIS VIDEO (INTERNATIONAL LINKS): - LANCOME | Idôle 3 Serum Supertint Skin Tint (26W) - https://go.shopmy.us/p-25883002 - ARMANI | Luminous Silk Concealer (4.5) - https://go.shopmy.us/p-22950255 - REFY | Cream Blush (Rose) - https://go.shopmy.us/p-80997884 - TOWER 28 | GetSet Blur + Set Pressed Powder (Palisades Pink) - https://go.shopmy.us/p-80998510 - COLOURPOP | Lippie Pencil Vault (Truth or Bare: coo