GINGER AND SMART Spring 2012 Australian FW - Fashion Channel

GINGER AND SMART Spring 2012 Australian FW - Fashion Channel Visit and Subscribe to Fashion Channel to find out more! - http://bit.ly/1OdEd04 Visit our Shop: https://www.fashionchannel.shop GINGER & SMART designs for spirited women whose distinctive style is an expression of their individuality; a sense of cool confidence and discovery underpins the luxury contemporary design aesthetic of the brand, which seeks to combine the polished and the playful aspects of a woman. Founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, the inspiration to establish the business came from the desire to combine family talent to build a strong fashion-lifestyle brand. With Alexandra’s creative business background as an editor and publisher for high-quality lifestyle magazines, combined with Genevieve’s years spent at the design helm of some of Australia’s most successful fashion businesses, their united industry knowledge covers every possibility for a successful and exciting fashion venture. GINGER & SMART combines captivating design with the finest quality sustainable materials and first rate manufacturers; the brand’s sustainable purpose is to create beautifully considered timeless pieces, designed to be worn many times and with a low impact on the global environment. Collections are defined by unexpected clashes of color and signature GINGER & SMART prints, that merge graphic and floral, and future and nature influences; encompassing feminine tailored work