NEW Purple Toning Shampoo: Blonde Hair Must-Have | Botanical Repair | Aveda

Meet your blonde’s new secret weapon: the Botanical Repair NEW Purple Toning Shampoo, where sensorial luxury meets science-led innovation. This Botanical Repair Purple Toning Shampoo is created for blondes, silvers, and those with lightened hair, and it neutralizes unwanted yellow and orange tones 5X more effectively than a non-toning shampoo*, while preserving the integrity of your color and the health of your strands. Formulated with 94% naturally derived ingredients, it is vegan, cruelty-free, and silicone-free - aligned with Aveda’s mission of caring for the world we live in and the hair we wear. This is not just shampoo. It’s a ritual of repair and radiance - crafted by nature, perfected by science, powered by purpose. Learn More About Botanical Repair Purple Toning Shampoo: https://www.aveda.com/product/5311/138120/hair-care/shampoo/botanical-repair-purple-toning-shampoo *Testing on tresses after one use vs. non-toning shampoo. Stay connected with Aveda: Instagram: https://www.instagram.com/aveda/ Facebook: https://www.facebook.com/Aveda/ Twitter: https://twitter.com/aveda Pinterest: https://www.pinterest.com/aveda/ #Aveda #BotanicalRepair #AvedaHairCare #AvedaPurpleToningShampoo #BlondeHair #BlondeHairCare #BotanicalRepairPurpleToningShampoo #BlondeToning