ck one - 2014

ck one. me for me. The new campaign, in celebration of the fragrance's 20th anniversary, has been shot by Mario Sorrenti and features Korean pop star Taeyang, singer/songwriter Dev Hynes, singer Samantha Urbani, sister musicians Say Lou Lou, electro-pop singer Kelela and more. Music has always been a key component of past ck one advertising campaigns and initiatives, and that tradition is continued in the new campaign. In addition to counting eight up-and-coming musicians as a part of the new cast, the TV spot features an exclusive demo produced by electronic artist and producer Evian Christ. Shot from the perspective of a camera phone, the new ck one advertising campaign illustrates the modern practice of using digital identities to connect with others and to convey individuality. http://ckmeforme.tumblr.com #ckmeforme For more from Calvin Klein: Facebook: http://facebook.com/calvinklein Twitter: http://twitter.com/calvinklein Tumblr: http://calvinklein.tumblr.com YouTube: http://youtube.com/calvinklein Instagram: http://instagram.com/calvinklein Google+: http://google.com/+calvinklein