CASIO G-SHOCK Kikuo Ibe – The story behind G-SHOCK

Kikuo Ibe developed G-SHOCK in response to an incident involving an expensive pocket watch passed to him by his father. One day he was out for a walk and dropped it. The traditional jewellery style watch broke into many pieces, which took him a lot of explaining. As a result he began a long, tough journey over many years, developing a watch that would not break when dropped. A gravity shock resistant watch - A G-SHOCK! Find out more about his thoughts and dreams in this video! G-SHOCK International Links http://world.g-shock.com/