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Fake Transparency: Good Molecules' "Nothing to Hide" Ingredient Lists
DescriptionGood Molecules gave us their ingredient lists with all the percentages for "radical transparency" and asked for feedback. Here's my feedback. Subscribe for videos every fortnight: http://bit.ly/labmuffinyt In this video: What ingredient lists don't tell us What are we getting out of this? What Good Molecules' lists aMore
Good Molecules gave us their ingredient lists with all the percentages for "radical transparency" and asked for feedback. Here's my feedback.
Subscribe for videos every fortnight: http://bit.ly/labmuffinyt
In this video:
What ingredient lists don't tell us
What are we getting out of this?
What Good Molecules' lists accidentally tell us
What could they do for actual transparency?
Erratum: Cetearyl alcohol wasn't a great example of a blended material that results in a calculation issue, since it's usually kept as an INCI name on its own, sorry! A better example would be something like Hallstar NCD-20, which has 50-80% cetearyl alcohol and 20-50% ceteareth-20 (the exact percentages are a trade secret).
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