BERSHKA | JUICY COUTURE

BERSHKA teams up with JUICY COUTURE, the iconic California brand that defined laid-back LA glamour in the 2000s. The collection reimagines JUICY COUTURE’s signature Y2K codes through a contemporary BERSHKA lens, bringing back velour sets, rhinestone logos, low-rise denim and statement accessories. Pink, black, grey melange, denim and plenty of sparkle set the tone, alongside co-branded details and the iconic “Be Juicy” slogan. A new take on the JUICY COUTURE universe, blending Y2K nostalgia with today’s style. JUICY COUTURE x BERSHKA.