PRIMARK | AW17 | My Generation

For AW17, we’ve gathered a selection of generation-defining non-conformists who threw out the rule books, along with their cares for what you – or anyone else – think. From grandmas who are chicer than chic, to skateboarding go-getters, and powerful protagonists pushing for change – our crowd of proud-to-standout ‘models’ are boundary-shoving bad-asses who say ‘laters haters’, overcome obstacles, and embrace life, unapologetically. This is My Generation. Find out more at www.primark.com Subscribe to the Primark YouTube channel: http://bit.ly/1MhW46a