Ducati Streetwear Design Marathon

Selected students from the Fashion and Communication Area engaged in the contest launched by Ducati. “How Ducati could enter into the streetwear sector without losing its strong heritage and brand identity?” was the challenge gave by Ducati, longing to receive proposals for a capsule streetwear collection matching the brand core values and identity. During the Marathon students analyzed and deep dived into the Ducati brand universe and proposed their creative ideas and looks, under the direct guidance of Enrico Peroni, Ducati Brand Design Manager and Domus Academy project leaders.