Behind the Scenes of ASICS with Paul Lang, Global Senior Product Manager | The Drop Podcast E294

On this special in-studio episode of The Drop, Thomas and Meg chat with Paul Lang, ASICS global senior product manager. Go behind the scenes of what it's like to work for one of the biggest brands in running, how development and supply chains work, and what it's like figuring out consumer wants and buyer demands. Definitely a good one for all the industry nerds out there. Subscribe to The Drop weekly email💧 ➡ http://bit.ly/THEDROP Listen to The Drop weekly podcast, wherever you get your podcasts, or here ➡ https://bit.ly/THE-DROP-PODCAST Confused about shoe terminology? Check out our full breakdown of the Anatomy of a Running Shoe ➡ https://believeintherun.com/anatomy-of-a-shoe/ Follow Us! ➡ FACEBOOK: https://www.facebook.com/bintherun/ ➡ INSTAGRAM: https://instagram.com/believeintherun ➡ STRAVA: https://bit.ly/BITR-STRAVA ➡ TWITTER: https://twitter.com/Bintherun ➡ WEBSITE: https://BelieveintheRun.com Shop Running Warehouse (free shipping on EVERYTHING and 90-day no question returns): Running Warehouse US ➡ https://bit.ly/RUNNING-WAREHOUSE Running Warehouse EU ➡ https://bit.ly/RUNNING-WAREHOUSE-EU We run legit miles in our shoes and provide honest, no BS reviews of running shoes, running gear, and running races.