7 Women, 7 Causes: Oumayma Elboumeshouli & the PEACE tote for War Child

The PEACE tote bag was co-designed by Oumayma Elboumeshouli as part of the 7 women, 7 causes not-for-profit collaboration between DeMellier’s founder Mireia Llusia-Lindh and 6 inspiring women who joined their creative forces to create a capsule collection of 7 tote bags, each one supporting a cause that is very close to their hearts. Oumayma is a Dutch-Moroccan art director, photographer and Vogue contributor based between Amsterdam and Dubai. Using her recognizable photographic style and imaginative use of light, she creates one-of-a-kind visual stories, drawing inspiration from her Arabian heritage and urban surroundings. Oumayma supports War Child, an international NGO that works to protect and educate hundreds of thousands of children affected by violence and armed conflict in Africa, Europe, Latin America and Asia - and to promote their mental health and psychosocial wellbeing. 100% of the profits from the sale of the PEACE tote are donated to War Child Holland.