Creating disruptive formulations for rapid development

Video taken at in-cosmetics Asia – http://www.in-cosmeticsasia.com With increasing consumer demands and the pressures of getting to market first and/or fast with revolutionary launches to maximise market opportunities, the ‘standard’ development time of 12-18 months, with full accelerated stability and performance evaluations, is no longer acceptable for many brands. ‘Disruptive formulation’ is a concept that enables rapid development and minimal testing requirements, yet maximises confidence in stability and performance. Watch this presentation to find out: - How to create Disruptive Formulation bases - How to test stability of Disruptive Formulations with reproducible confidence - How to ensure good delivery and efficacy from your Disruptive formulation base in-cosmetics Asia is the leading exhibition and conference in Asia Pacific for personal care ingredients – takes place in Bangkok, Thailand in October/November and is focused on personal care raw materials and manufacturing – more info at http://www.in-cosmeticsasia.com Speaker is Belinda Carli, Director of Institute of Personal Care Science, more info at www.personalcarescience.com.au