Tree Time Featuring Sofia Sanchez Barrenechea

Sofia Sanchez Barrenechea, who—like the rest of the women featured in the Barneys spring campaign—exemplifies style and individualism. Argentinian by birth, Sanchez Barrenechea came to New York three years ago and worked for Doug Lloyd before building an e-commerce store that represents and sells Argentinean designers worldwide. She also still does creative direction and production for Brazilian and Argentinean brands. Shop Barneys Online: http://www.barneys.com