The Making of a Legacy | Fashionably Pernia S6E3

Season 6 Episode 3 In this episode of the Fashionably Pernia Podcast, we sit down with Sonal Narang, Armaan Narang and Rohan Narang of Hazoorilal Legacy for an insightful conversation on the heritage of Indian fine jewellery, building a luxury brand and navigating an industry where tradition meets changing consumer expectations. From the story and legacy behind Hazoorilal Legacy to the evolving tastes of a younger generation of jewellery buyers, this episode explores how established luxury jewellery houses continue to stay relevant while preserving their identity, craftsmanship and brand values. Sonal Narang, Armaan Narang and Rohan Narang discuss the changing dynamics of the Indian luxury market, the growing influence of digital platforms on consumer behaviour, and the importance of adapting marketing strategies to connect with a new generation of customers. The conversation also delves into the world of gemology, emerging market trends and the role of education in helping consumers make informed jewellery choices. The episode explores the enduring appeal of fine jewellery as both an expression of personal style and a long-term investment, alongside the ongoing debate around natural and lab-grown diamonds. From maintaining uncompromising brand standards to expanding reach and building a distinctive identity in an increasingly competitive market, the discussion offers a closer look at the business behind luxury jewellery. With perspectives on family business, evolving le