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SKIMS Beauty Is Coming…Has Kim Kardashian Learnt Nothing? 🙃

Oct 25, 2026 · 190.8K views

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MakeupSkincare
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Skims

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DescriptionInstagram - james_s_welsh Unboxing Channel - @JaymesPlays1 Kim Kardashian is launching YET ANOTHER beauty brand and this time she's bringing it under the hugely successful SKIMS name. But after the closure of KKW Beauty and the disappointing reception of SKKN by Kim and remember Khroma Beauty?! Can SKIMS Beauty finallMore
Instagram - james_s_welsh Unboxing Channel - @JaymesPlays1 Kim Kardashian is launching YET ANOTHER beauty brand and this time she's bringing it under the hugely successful SKIMS name. But after the closure of KKW Beauty and the disappointing reception of SKKN by Kim and remember Khroma Beauty?! Can SKIMS Beauty finally give Kim Kardashian the lasting beauty empire she's been trying to build? SKIMS Beauty is officially coming in 2027, marking Kim Kardashian's third major attempt at establishing herself in the beauty industry. And while SKIMS has become an incredibly successful fashion and shapewear brand, the beauty industry is a very different market. In today's video, i'm looking back at what happened to KKW Beauty and SKKN by Kim, why her previous beauty ventures struggled to maintain their success and whether Kim Kardashian even still has enough influence to make SKIMS Beauty a success. We'll also be looking at the changing celebrity beauty industry, the growing competition from brands like Rhode, Fenty Beauty and Glossier and what SKIMS Beauty needs to do differently if it wants to stand out in an already overcrowded market, where celebrity endorsements are dying by the day! With skincare, makeup and fragrance potentially on the way, could SKIMS Beauty finally get things right? Or are we about to see SKKN by Kim part 2? Let me know what you think! Are you excited about SKIMS Beauty? And what products would actually make you interested in buying from Kim Kardashian

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