JAMES BLAKE: ZEGNA MUSIC ADVISOR​

British musician James Blake, music advisor for the ZEGNA SUMMER 2026 show, is filmed in Dubai against the backdrop of a modern city and an otherworldly desert landscape. @JamesBlake’s day reflects the diverse and rich experiences of a culture and place. He rehearses on the piano in preparation for the night ahead as his soaring vocals fill the empty auditorium. As a visionary artist, Blake has pioneered innovative sonic styles and a new way of working in the industry, establishing an independent model that allows for greater artistic integrity and, ultimately, greater freedom. 'If you’re empowered and liberated, then that's how you feel when you make music. That's what it does to your creative process, too,' says James. 'When people talk about the vision of something, I think they imagine it as an intentional thing… In a lot of cases, vision is simply necessity.'