Knix You're Good Campaign

KRISTEN BELL IS HERE TO TELL YOU: YOU'RE GOOD 🙌 This isn’t just a dream collab–it’s nearly 10 years in the making. Kristen Bell has been wearing Knix for a decade, and now she’s helping us shout from the rooftops what she’s known all along: when you’re in Knix, you’re covered. From red carpet periods to sneezing while holding two kids and a bag of groceries (yep, it happens)–Kristen’s been through it all in Knix. Leaks are normal. But worrying about them? That’s done. This campaign is all about that unstoppable confidence you feel when you know you’re protected. Whether it’s your period, a surprise leak, or just everyday life–when you're wearing Knix, you’re good. Really good. 💪