How Sustainable Can Wool Be? Meet the British Farmer Behind 100% Natural, Traceable Tweed

Way too often, it's the people creating the materials and our clothes that are the least visible, which makes understanding how we can shop better very challenging. I went straight to the source, Maria Zeb Benjamin who lives in the Lake District and runs Dodgsonwood Farm with her partner, John. She's championing the use of British wool in the fashion industry and has created her own supply chain for tweed and yarn based in the North East of England. The incredible thing about this undertaking is that the product is traceable to the breed of sheep and the land it comes from, while maintaining a very accessible price point. It goes to show that supporting local businesses, going for the lower impact option and truly understanding what we're buying doesn't end up costing us more at all!