JORDANLUCA for #ODDAdigital

#LondonFashionWeek and #TheBritishFashionCouncil is embarking on its first-ever gender neutral fashion week that, starting June 12th, will merges womenswear and menswear into one venue and timeframe. That venue is a digital-only platform that was created to keep the country’s fashion week alive while still protecting the fashion loving community as it continues to deal with the social distancing directives designed to keep everyone safe during the current environment. ODDA reached out to #JordanBowen and #LucaMarchetto, the designers behind #JordanLuca, an up and coming menswear brand that will be showing during this event to learn more about their plans to connect virtually with their ever-growing fan base. But also to dive more deeply into the slow burn origins story of both the label and the duo, who first met 10 years ago in a club in East London but only launched their brand in 2017. Photographer #PaulPerelka Fashion Editor #AnneLauritzen Models #Amadou and #Shaden Make-up/Hair Artist #MartaWozniak Set Design #MarcelNieto-Glowacki Interviewed by #UlyaAligulova Words by #JessicaMichault Special thanks British Fashion Council & Agency Eleven