ICECREAM x Zero Fatigue NYC Takeover

This summer, BBC ICECREAM taps music artist, Smino, for an exclusive merch capsule and experience that celebrates Smino’s love for OG ICECREAM pieces, his music artistry and creative outputs through his brand, Zero Fatigue. In celebration of the collaboration, ICECREAM x Zero Fatigue took over Manhattan with a mobile merch and ice cream truck, powered by Amazon’s Rotation. And, a special appearance by Smino at the BBC ICECREAM NYC Flagship, on Thursday, Friday 14th.