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"Stiff Where?" Go BTS of Law Roach's Shea Moisture Silk in a Bottle Campaign

Mar 14, 2026 · 26.2K views

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Format
Campaign
Category
Hair
Products & items
Silk Press In A Bottle
Materials & techniques
silk press

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DescriptionIn February, Law Roach went to Mexico City to star in a Shea Moisture campaign alongside Kirah Ominique, Serena Page, Clarke Peoples and Masai Russell. The campaign featured the company's new Silk Press in a Bottle product, with Law posing as the "Silk Inquirer," getting to the bottom of the cast's at-home silk press tMore
In February, Law Roach went to Mexico City to star in a Shea Moisture campaign alongside Kirah Ominique, Serena Page, Clarke Peoples and Masai Russell. The campaign featured the company's new Silk Press in a Bottle product, with Law posing as the "Silk Inquirer," getting to the bottom of the cast's at-home silk press treatments. Follow Law Instagram: https://www.instagram.com/luxurylaw Twitter: https://www.twitter.com/luxurylaw About Law Roach: Law Roach is the world’s only Image Architect. He was born in Southside Chicago and began his career as a vintage broker in 2009. Through his work, he has shaped the narratives of global stars across music, film, television, and sport, styling more than 100 magazine covers include 15 editions of Vogue and working with A-List talent like Zendaya, Ariana Grande, Celine Dion, Tom Holland, Lewis Hamilton, Priyanka Chopra-Jonas, Anne Hathaway, and Mary J Blige. He has also styled campaigns for Covergirl, Lancome, Givenchy, Valentino, Bulgari, and Louis Vuitton. He was the first Black stylist to appear on the cover of The Hollywood Reporter’s Most Powerful Stylist issue, and was named Hollywood’s Most Powerful Stylist of the 2010 decade. He’s also served as a pre-eminent fashion expert on television, having functioned as a recurring judge on competition shows like America’s Next Top Model, Project Runway, RuPaul’s Drag Race, Legendary, and OMG Fashun!.

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