Italian Fashion | Etro

A series of influential Italian designers, writers, artisans and creative directors reveal what 'Made in Italy' means to them and why Italian fashion has such enduring appeal. "Etro is about mixing up... to find sources of inspiration and then to mix them with something new to create something different", is what Jacopo Etro, son of the founder of Etro, tells us. Additionally, he explains the significance of the paisley pattern, and how Etro is a deeply Italian company that scours some of the world's unlikeliest places in the hunt for new textiles. This film was originally made for the exhibition The Glamour of Italian Fashion 1945 - 2014 on display 5 April - 27 July 2014. Find out more: https://www.vam.ac.uk/collections/fashion