ARE TELFAR BAGS THE NEW HERMES BIRKINS?! DID BEYONCE MAKE TELFAR THE NEW TOP LUXURY BRAND?

I can't believe I'm even saying this... but is it possible that Beyonce dethroned the Hermes Birkin as the holy grail of all luxury bags, and replaced it with the Telfar Shopping bag? If you have no idea what I'm talking about, take a listen to one of Beyonce's newly released songs, "Summer Renaissance" (on her new album, "Renaissance" that dropped July 29th, 2022). There you'll hear an interesting lyric that seems to be somewhat snubbing/dissing Hermes Birkins, and praising Telfar bags. This song was a huge shock, as Birkins are often widely lauded and celebrated in songs by famous artists who can't get enough of these exclusive luxury bags, but not this time. Queen Bey seems to be favoring Telfar bags these days (as many other celebrities are too), so let's see what impact Summer Renaissance had on web searches and purchases on sites like The RealReal, Fashionphile, and Rebag regarding both Telfar Shopping bags and Hermes Birkin bags. (All of this data was sourced in a Vogue Business article about the song, linked below). We'll also cover how Telfar's business strategy surrounding mass inclusivity, supply and demand, and scheduled drops of new collections, compares to that of Hermes' "quota bag system" which is more exclusive. What are your thoughts on the impact that Beyonce's new song will have on the sales of Telfar Shopping bags and Hermes Birkins? Was Beyonce really snubbing Hermes / is Hermes totally out of style now? Do you think the Telfar Shopping bag is the ne