Selfridges HOT AIR Presents: Incredible Machines

Contemporary notions of underwear have been largely formed by the male gaze. Sexualised advertising imagery of women in heighted poses and impossible designs are worlds apart from the daily reality of dressing in undergarments. This film explores the unseen relationship five women have with their bodies and their undergarments. A film by Kathryn Ferguson Featuring Michele Lamy (Creative Collaborator, business partner and Muse at Rick Owens), Sharmadean Reid MBE (Founder of Wah Nails), Naomi Shimada (Model and Body Activist), Charlie Craggs (Trans Activist and Founder of Nail Transphobia) and Ruqsana Begum (British Thai Boxing Champion & Designer of Sports Hijabs for Women). Choreography by Wayne McGregor MBE. LOVE YOUR INDIVIDUALITY. REVEL IN THE CROWD. #BODYTALK --- Discover the NEW Body Studio http://goo.gl/SvYOvW Explore our EVERYBODY campaign http://goo.gl/V8YgCo --- DIRECTOR: KATHRYN FERGUSON CHOREOGRAPHY: WAYNE MCGREGOR PRODUCER: SHABANA MANSURI WRITER: PHOEBE FRANGOUL CREATIVE DIRECTION ASSISTANT : KIRSTEN WILSON 1ST AD: CORDELIA HARDY RUNNERS: KATERINA ZAHARIEVA, QUENTIN HUBERT FEATURED EXTRA: CHANELLE SADIE PAUL ART DIRECTOR: CLEMENTINE KEITH-ROACH ART ASSISTANTS: MARY CLOHISEY, WENDY KEITH-ROACH, CAROLINE BYRNE STYLIST: NICKY YATES AT ONE REPRESENTS STYLIST ASSISTANT: PAPILLION SHEARD SELFRIDGES STYLIST: JOE MILLS MAKE UP ARTIST: DANIEL SALLSTROM MUA ASSISTANT: THUY LE HAIR STYLIST: KARIN BIGLER AT JED ROOT HAIR ASSISTANT: HANNAH JOY BULL NAILS: TINU BELLO