Chriselle Lim: From OG Fashion Influencer to Building a Global Brand with Phlur Frangrances

Chriselle Lim is many things at once: a pioneer of digital fashion storytelling, a serial entrepreneur, and a woman who has built a career by evolving in the public eye with intention and integrity long before “creator economy” became industry shorthand. From the early days of The Chriselle Factor to her impressive transformation of the fragrance brand Phlur, which she bought, rebranded, and recently successfully sold – while remaining on board as the Creative Director of the company – Chriselle has consistently sat at the centerpoint of style, business, and modern womanhood. She has proved that influence, when done well, is less about visibility and more about vision. Her journey speaks to reinvention, resilience, and the courage it takes to build something that reflects who you are now, not who the algorithm expects you to be. She is a woman who turned storytelling into one of the most talked-about fragrance reinventions of our time with Phlur. Chriselle didn’t just relaunch a perfume house; she translated life itself through its fragrances — heartbreak, resilience, memory, identity — into bottles that speak louder than any trend. Chriselle’s journey is as nuanced as the aromas she crafts. Forget technical top notes — she begins with emotion, using fragrance as an extension of self-expression and personal narrative. In our decidedly candid conversation, we talk openly about growth—personal and professional—about building brands with emotional intelligence, and about what