SAFW SS22 COLLECTIONS | LOXION KULCA

The iconic and proudly South African brand was born in Johannesburg and since its entry into the market, has been the embodiment of popular culture with its trendy fashion. The term Loxion (lock-shin or location), used countrywide to describe townships, represents the African urban state of mind while nurturing Kulca (culture) – pride and successes of those who made freedom tangible. It draws its inspiration from authentic African principles of 'ubuntu', which govern the nature of their corporate partnerships. The Loxion Kulca brand, which initially began as an informal enterprise of hand-made items, has grown into a corporation that reaches the entire country as well as neighbouring states. To adapt to this ever-evolving industry, the Loxion Kulca range offers leisure and streetwear, footwear, bags, underwear, and socks. Fulfilling the vision and dream of the late co-founder Mzwandile Nzimande, Loxion Kulca, today, is available at more than 1000 PEP retail stores across the country. https://www.safashionweek.co.za/loxion-kulca Video directed by Competent Artistes