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Melinda Looi Couture 2023 Fashion Show - Through Our Eyes
DescriptionThe Melinda Looi Couture 2023 Show: The collection is an explosion of vision and invention inspired by the works of artist Maya Luebbert, Melinda's daughter. It is a beautiful tale of mother and daughter, the marriage of new artistry with couture. It is also a tribute to Malaysian craftsmanship, as well as Pleats by LoMore
The Melinda Looi Couture 2023 Show: The collection is an explosion of vision and invention
inspired by the works of artist Maya Luebbert, Melinda's daughter. It is a beautiful tale of
mother and daughter, the marriage of new artistry with couture. It is also a tribute to
Malaysian craftsmanship, as well as Pleats by Looi, from which Melinda Looi started her
fashion journey. “It’s a family affair this time around. It’s a very sentimental collection for
me— it’s emotional. My family, my kids, they were very involved in this collection. Seeing how
everyone comes together to create something is just truly amazing.” Melinda states.
It is a collection to celebrate togetherness and to highlight the collective strength. Fashion
isn't just about the designer, it's also about the people who help bring the designer’s vision to
life: the weavers, the craftsmen, the enthusiasts, Melinda's family, and her kids. It is to honour
those who have contributed to Melinda’s success as a designer for she would not be where
she is today without their support over the years.
The campaign sends out the message to the next generation: evolution is important. Melinda
travelled to Sarawak in late August to document the journey of her couture collection
courtesy with Malaysia Airlines. Throughout the collection you will find an interwoven
journey of classical tradition and the contemporary; Malaysia as seen through Melinda Looi's
eyes, imaginative incorporations of traditional rattan weaving, tenun, batik
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